Loren Epson About Media Ownership and Control Competition and diversity in media and communications are fundamental to a healthy economy and democracy. In India and internationally there is no consensus on the exact manner and scope of interventions that are appropriate to protect competition and pluralism in media markets. Many emerging economies including India are seeking to adopt their own regulation in this area taking their lead from the UK.
The ownership and control of the mass media The Big Six… The understanding of the ownership and control of the media is highly based on the six giant companies who own it and their contemporary developments.
Also, the sociological theories that question the control the owners have over the content shown on our televisions, read in our newspapers and shown through all aspects of media. Media companies are becoming more transnational, meaning they operate all over the world.
However, the most important media owners are based in the United States; these being in order of wealth: They are known for buying up smaller companies throughout the world, this creates a sense of cultural imperialism and a sense that the United States is taking over aspects of media across the globe.
For example, the theories; Coca-Colarisation and McDonaldisation have been created by advertising and wide custom of the American products Coca-cola and McDonalds.
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|Media ownership and control | ACMA||Mass Media This paper shall give an overview of ownership and control of the media by considering the ownership and control patterns and models that exist.|
|Who Owns the Media? | Free Press||Mergers[ edit ] Media mergers are a result of one media related company buying another company for control of their resources in order to increase revenues and viewership. As information and entertainment become a major part of our culture, media companies have been creating ways to become more efficient in reaching viewers and turning a profit.|
This has brought on a fear that the American companies will begin to undermine indigenous cultures. The only country to have notfollowed the United States globalisation is India; they have created their own media company, this being Bollywood and becoming reasonably successful.
Media companies like News Corp owned by Rupert Murdoch have a range of different media from newspapers and publishing to broadcasts and cinemas. This is seen as cross-media ownership also known as horizontal integrationwhich can produce media conglomerates.
This is where an organisation owns a large number of companies within the mass media. A prime example of this would be Disney; they produce films, books and even go as far as having their own theme park. Media conglomerates are also increasing the swiftness of vertical integration.
For example, the motion picture industry, which can also own distribution companies as well as the cinemas showing the films.
This helps the company to control every stage of the motion picture industry from showing the film to the popcorn and soft drinks sold. Pluralism and the Mass Media A highly accredited definition for pluralism within the media; is provided to us by Curran and Gurevitch, this is: Control of the media is said to be in the hands of an autonomous managerial elite who allow a considerable degree of flexibility to media professionals.
Sociologists were beginning to see that the mass media had a complex relationship with its audience. This also supports the arguments of Pluralist, Jean Blondel he stated in Nelson Thorne that: These decisions being based on societies interests.
It is believed that audiences will not watch or buy contents of the media, if they are not catered for. Resulting in market mechanism, a pluralist argument that; the content of the media is determined by audiences through supply and demand.
Murdoch brought the British newspaper, the Sun and transformed it into an entertainment tabloid with football, comedians and topless page three girls included in its content.
This approach was so successful that the Sun became the number one newspaper in Britain. Murdoch believed that giving the consumer what they wanted was the key to his success.
People can now easily compared to old media access and create media content anywhere and everywhere, they can also comment on pieces of media that have already been published. For example, any news article on the Sky website can be commented on by the general public.
This supports the argument of pluralism. Several criticisms can be made of pluralism. Firstly, reverting back to SBTV. The owner was lucky to have created such a national success.Massive corporations dominate the U.S. media landscape.
Through a history of mergers and acquisitions, these companies have concentrated their control over what we see, hear and read. In many cases, these companies control everything from initial production to final distribution.
If you continue browsing the . Ownership and control of the mass media is a complex business as the following examples illustrate. Some media companies are characterised by horizontal integration or cross media ownership – this refers to the fact that global media corporations often cross media boundaries and invest in a wide range of media products.
Feb 13, · The ownership and control of the mass media.
The Big Six The understanding of the ownership and control of the media is highly based on the six giant companies who own it and their contemporary developments. media ownership and control: a communicator’s reflection of cross-ownership of media in kenya susan murugi munyi jomo kenyatta university of agriculture and technology a paper presented in partial fulfilment of the requirement for a degree in masters of science in mass communication.
Massive corporations dominate the U.S. media landscape. Through a history of mergers and acquisitions, these companies have concentrated their control over what we see, hear and read.
In many cases, these companies control everything from initial production to final distribution.