All these ads illustrate the major premise of alcohol advertising's mythology: Alcohol is magic, a magic carpet that can take you away. It can make you successful, sophisticated, sexy.
I once tried to count the number of direct attempts to control my Persuasion in the media and behavior I encountered in a single day. This included people requesting me to do things, forcing me to do things, asking me to buy things, telling me to pay for things, showing me where to stop and when to go, suggesting how I should think about things, offering me slogans to repeat, songs to remember, attitudes to change, and ideologies to believe.
By the time I reached my office at mid-morning, I lost count somewhere around We live in an environment dense with influence attempts. A large portion of the population makes a living simply getting others to comply with their requests.
Conservative estimates suggest that a person will receive up to persuasive appeals from marketers alone in the course of a single day.
Whether a manager encouraging productivity, a policeman directing traffic, a salesperson closing a sale, or a president telling us we need to spend more money on social programs-- each of us is subjected to an uncountable number of influence attempts each day.
Each year, the average American spends hours of TV, listens to hours of radio, and spends hours reading newspapers and magazines. Do you feel exhausted?
From my vantage point, society is a massive group of people influencing, persuading, requesting, demanding, cajoling, exhorting, inveigling, and otherwise manipulating each other to further their ends. We call it society because we persuade instead of physically coerce.
Persuasion, on the other hand, makes society work smoothly--while physical coercion grinds it to a halt. Successful persuasion makes physical coercion unnecessary--interpersonally and internationally. Thus society benefits from persuasion. And those who know how to persuade, benefit the most from society.
So how do people master modern persuasion? Compliance, comply, conform, conformity, consult, consultant, consulting, course, courtroom, credibility, credible, cult, cults, debate, decision making, education, emotion, executive education, executive program, executive training. Group, how to, influence, influencing, kelton rhoads, kelton rhodes, kris haynal, law, leadership, leadership training, leadership education, legal, likability, management, management, market research, marketing, mass marketing, mass persuasion, mass influence, mind control, motivation, negotiation, obedience, opinion, organizational services, personality, persuade.
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Clear strategies for getting your own way more often than not, from a media-savvy expert on persuasion. The science of persuasion, compliance, marketing & propaganda from a psychological perspective.
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