Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report. Synopsis Kingfisher Plc Kingfisher is a specialty retailer of home improvement products based in the UK. It also offers services, which include installation services, email alerts, recycling of wastes, discount cards, financial services, gift cards, mobile applications and other related services. The company operates online stores at www.
The report firstly provides an overview of the history and background of the company as well as mentioned the state of the clothing retail market. Introduction Founded by Joseph Hepworth in as a tailoring business, and still holds clothing retail at the core of its products.
To accomplish this outstanding feat the company has a unique set of attributes that contribute to its success, which show both a strong current market position as well as an optimistic future.
Analysis of Next plc 2.
Next has also ensured that the new business initiatives centre around key themes such as quality customer service, for instance there is a standard next day deliver for orders placed before 9: Actions such as this have helped the company create a trusting atmosphere with their online service, which is seen byMiyazaki and Fernandez as one of the biggest difficulties in online retailing.
Harris and Goode found that establishing an atmosphere of trust will help ensure further customer loyalty and sales.
Weaknesses and Threats Whilst Next plc has been largely successful in the retail business the biggest threat to the company is its highly competitive market.
This threat is more so in the case of Next as the products they produce are fairly standardised and so are replicated by competitors such as Topman and River Island. As the clothing retail market is based primarily on price competition, any aspect of customer loyalty to a store or brand is severely diminished.
It could be argued therefore that Next has little power to change its own profits as the company cannot control either the price or demand for their products. Conclusion To conclude, Next plc is currently a tremendously successful organization, as shown by both its financial successes and its innovative stance on new aspects of clothing retail, such as online shopping.
However it is also clear that Next operates in a very turbulent market. Certain academics point towards a shrinking demand for luxury products due to economic circumstances.
Therefore the ideal recommendation implied is for Next plc to create a more unique appeal for its clothing lines to ensure its future successes.
References Author unknown UK retail sales figures to reveal impact of snow. Breaking News, available from http: Journal of retailing, Vol 80, Issue 2, pp. Investopedia Date Unknown The industry handbook: Key note publications Ltd Clothing retailers market assessment.
Morganosky, Retail market structure change: The journal of consumer affairs, Vol 35, Issue 1, pp. Vol 16, Issue 1, pp.
Free Press,New York, Harvard business review November — December Next Corporate Business overview. Next Corporate Corporate responsibility reports.
Next Corporate Financial summary. Next Corporate Our History. Journal of Business Ethics, Dec, Vol. Accessed on 21st Feb PESTEL Analysis Strategic Issues and Implications Political The political environment of the Government policies and strict emerging economies was not regulations in E.U.
has increased the stable as there is corruption, research and development cost . NEXT PLC An introduction to the background of the company NEXT PLC is a retailing company that primarily operates in the UK, and has been trading for almost years; however, the brand itself was first created in (Next plc, a).
The company offers a range of . Global Interventional Radiology Products market report includes extensive market analysis and industry landscape along with SWOT analysis and PESTEL analysis of the important vendors. Interventional Radiology Products industry report covers the prospects of Interventional Radiology Products in the forecast period of and the scenario.
Next Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Next Plc. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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